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“I didn’t know I would be pushed into that,” Yates said, “but I was a black man with a red face and record labels didn’t know what to do with me.” Founded in 2000, the two remain 50/50 business partners today. When a millionaire, Travis O’Guin, liked his style and said he would put up money to form a label with him back in 1999, Tech jumped at the chance and called it, appropriately enough, Strange Music. But he refused to play into gangsta rap trends despite his name. He got his name from the rapper Black Walt in tribute to his unusually quick, choppy style, which Walt thought resembled the TEC-9 semi-automatic handgun, and at the time usually painted his face in ways that made him look, well, scary. Tech N9ne – still strange, still at it, one show at a time. But none of them worked out, and he admits that he had as much to do with that as the fickle nature of the music business itself. He joined several groups in addition to his own act and signed three record deals.
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Tech N9ne, otherwise known by his birth name Aaron Yates, just wanted to be a rapper when he began in 1985. That’s the kind of devotion you’d expect from a rapper who’s recorded 14 albums - with a new one on the way soon - but it’s also the kind of work he has to put in (even as he’s about to turn 50) for his record label Strange Music. “I hate to lose my ideas,” Tech N9ne said in a phone interview with BandWagon. He never knows when the next lyric will come, and when it does, he wants to be sure he gets it down. Even when he’s in bed, trying to calm his crazy mind so he can sleep, Tech N9ne keeps his phone within reach.